As
it’s a new era of digital technology increasing worldwide, Physical store
owners or small and medium business owners have lost their sales due to online
sales and online purchase, Nowadays consumers wants to buy products with their
convenient way. Most of business owners started using online medium for selling
their products and services because physical store is known by consumers of one
particular location but whereas online store is visible across the globe.
As
a Business owner you’re planning to earn enormous income from business,
consider selling your products or services online. Small business has the
ability to sell any products online, products like home-made craft, designer saree works, gadgets and many more. Selling online is
comfortable and promisingly advantageous. Frist need to understand how to
target the market, analyse competitor sales strategies so you can easily
compete by sell your products in established marketplaces. All you need to a
have create a website with a storefront, so that you can effectively to promote
your product or services and can also set up a payment gateway for online fund
transactions.
BENEFITS OF SELLING
PRODUCTS ONLINE
Selling your products online has a plentiful of advantages over selling
your products by traditional methods, including:
- Can save huge money from set-up and operational costs, no need to pay high rent for office, no payment needed for shop assistants or answer a lot of pre-sales queries.
- Cutting down the order processing costs - orders placed by customer can be automatically come straight into your website database and through email from the you online store website.
- Extend by targeting global market audience, thereby you can increase sales opportunities.
- Can compete with gigantic businesses with online store open 24 hours a day, seven days a week and throughout the year.
- Using online payment gateway, net banking (NEFT, IMPS, RTGS) you will be able to receive payment more quickly from online.
- Can attract enormous customers who would not regularly have examined your type of high street outlet.
- Developing your contribution utilizing the data accumulated by tracking consumer purchases.
- Utilizing your online bazaar as a catalogue for existing consumers.
ESSENTIAL ELEMENTS
OF ONLINE BUSINESS
Design an adorable website – One of the most amazing truth about
accomplishing more traffic is by having an eye catchy and informative website
without any clutters and should have potential information about the products
or services to impress the visitors on your website. A good website should make
the visitor to stay for minimum 10 seconds because 95 percent of visitors take
immediate decision about the company and your business just by watching your
home page.
Need to make sure that the websites
should be perfectly finished with best design to attract your customers
and even your customers should refer their friends and relatives to buy
products on your website. So the website home page should always be pretty marvellous
to make your visitors to stay on your website for more time and navigate to
your inner pages to search other services
Educate - Need to you assist your customers during the purchase journey by
explaining about the products and service, Good quality content will help your
visitors to navigate between the pages and make them feel that they are buying
right product at right place. With online store your business will be 24/7
online and have a live chat to interact with the consumers.
Plan to your target audience - only the website will not generate
income and it will not generate traffic for your website, Start marketing your
product by promoting your website in social Medias, pay per click, one page and
off page optimization. There are many websites over the web without targeting
the audience.
Connect with all major social media
sites for offering more discounts for generate more leads and more conversation
ration.
Content is king in SEO - Website content plays a very crucial
role for the success of each and every website and there is no alternative of
high quality content on the website. Whether you are promoting
your website on social Medias, pay per click or display network, directory
listing and others. Good Quality content encourages the visitors to visit again
and again. Content is considered as a king for search engine optimization and
it create the feel of purchasing the products and services from your online
store.
Mobile friendly Website – Nowadays more than 75 percent of
online shoppers or online buyers prefer to use smart phones and shoppers like
to use mobile version of website or responsive website as it is compactible in
all the browsers and smart phones , tablets. Need to develop the website with
responsiveness to stay ahead from your competitors. Mobile optimized
website and Responsive web design is mainly preferred by google and other
search engine as per the recent survey. Google search engine checks mobile
friendliness of a website to showcase the results for handset devices.
